Social media marketing (SMM), is a popular way for businesses to promote products and to discuss new ventures. Social media marketing is all about interaction. Businesses that are new to social media do not understand this. Your Facebook fans and Twitter followers should interact with you. They want to interact with you in return.
People should discuss your products and you. If you are only going to observe the conversation and not take part in it, your social media marketing efforts will be hampered. It’s like going to a party where igpanel people are talking about you. But you decide to look at your surroundings from afar.
What are some things you can do to make SMM work? Here are some tips:
Follow your followers. You are following them because they are interested what you have to share. Follow them because they are interested in what you have to say.
Retweet. Retweet a tweet from someone you follow. Retweets are a great way to get others involved in the conversation.
Recognize a tweet or post directed at you. You should answer any question posted to your Facebook fan wall. You will make the questioner feel at ease and be able to share the information with their friends.
Interact, interact, and interact. This is a key point that cannot be overemphasized. Interaction is the key to social media. To make your efforts worthwhile, you must interact with followers and fans.
Be consistent. You can schedule Facebook posts and tweets using many web apps and software packages, such as FutureTweets, TweetDeck and Twuffer. You can prepare your messages in advance and set them up to go public on a regular basis.
Post quality, not quantity. It doesn’t matter how many posts you make. If you are consistent, it shouldn’t really matter how many. Quality content is what people remember. Do not bombard your network with promotional materials. Sending great content will engage your audience and help you to better represent your brand.
Executing a successful SMM plan takes time and effort. It involves strategic business consulting, planning, marketing, branding, and text editing. It is worth the effort and time spent as SMM will give you a stronger foothold in market research, word of mouth advertising, and customer development.